Inside Lonely’s new Wellington store

New Zealand fashion label Lonely has opened a Wellington flagship store to showcase its range of lingerie, swimwear and clothing

Lonely, Wellington, design
Photography by: Simon Wilson

 

Interior designer Rufus Knight calls the store “a dialogue between soft and hard surfaces”. Polished concrete floors, sandblasted marble walls and aged brass racks are complemented by handwoven jute rugs from Nodi Rugs and linen curtains in fabric by Dominique Kieffer in the changing rooms. Knight also designed Lonely’s Auckland store, but in Wellington he says he’s gone for an even more tactile feel backed up by colours of warm grey, earthy green and the luxury of a deep purple sofa by Living Divani.

Lonely, Wellington, design
Photography by Simon Wilson.

 

Lonely
104 Victoria Street, Wellington
04 499 1566
lonelylabel.com

Photography by: Simon Wilson

Latest video features

In the Coromandel, a home with a humble profile and a thoughtful design makes the most of a stunning location.

Built with awe-inspiring attention to detail, this Arrowtown home is a fresh interpretation of a familiar Otago rural vernacular.

This sculptural Northland bach is a perfect north arrow on a remote farm high above the sea.

With the sun on its bow and the community at its stern, this is a house in which the elements are always front of mind.

Trending articles

Architecture For Sale

Pavilions on the ridge

High above the sea between Whale Bay and Rangihoua, this house by MAP Architects makes an art form of restraint.

Architecture For Sale

River Retreat

An award-winning family home on the edge of the Waikato River by Edwards White Architects.