The much-anticipated arrival of Slow in Ponsonby coincides with their launch of Bryon Bay brand Sarah Ellison.
Known for its Danish aesthetic that embodies style, form and sustainability, Slow has quickly become one of the most popular destinations for ethical designer furniture and homewares.
Martina Blanchard, interior designer and founder of Slow, built the business to represent a slower and more refined way of living by showcasing brands whose products are made ethically and with care.
Slow has been attracting holiday-makers and travelling industry professionals to their experimental Queenstown showroom for years and found it was time to expand their offerings with a Ponsonby address.
“The idea of opening a store in Auckland came naturally as we have been asked over and over when Slow will open in Auckland,” says Slow founder Martina Blanchard.
“As with our store in Queenstown, we have set ourselves the task to offer our customers a space that is more than a showroom or retail store but rather an experiential and personable space that they would feel comfortable to spend time exploring and get to know their favourite designs.”
Slow’s aesthetic focuses on pieces with a unique design language, materiality and permanence, which follow a transparent and sustainable production process. Through times of over-consumption and trend-driven design, Slow presents consumers with products designed and made ethically, which will last a lifetime.
In the midst of the latest lockdown, Slow virtually launched the cult Byron Bay furniture brand, Sarah Ellison, yet delayed the opening of their much anticipated Auckland showroom.
Established in 2017, the furniture line gives a subtle nod to international trends while holding true to a relatability in every modern home. “I have been following the Slow journey for a number of years and am delighted to showcase for the first time in New Zealand alongside such a phenomenal collection of creative designers,” says Sarah.
Sarah Ellison’s brand honours the same vision of care and refined living as Slow. Ellison works with a number of family-owned factories in Indonesia, that specialise in timber and rattan, and for each piece purchase, a tree is planted to support the regeneration of land where her furniture is produced.
While Aucklanders may be cosying up in their homes for a while longer, the promise of slow, sustainable design launching on our doorstep gives us all something to look forward to.
